1) Colour
a. Are the colours loud, bright and bold?
b. Are the colours dark and dull?
c. How does the colour of the background, title, slogan, characters affect the mood created? i.e. bright colours usually create a happy mood while darker colours are generally more serious.
2) Size
a. Is the positioning of objects, actors, and text within the frame of a video meant to achieve a particular effect? Explain.
3) Creative language
a. Is there dialogue in the commercial?
b. How is the dialogue engaging, interesting or funny?
c. Is the title (For a movie or the name of a product) prominently featured? Is the text easy to read?
d. When do the title and slogan usually appear? Why?
e. Do you think this video commercial is persuasive? Will you buy the product? Why?
f. What are the other information present in the video commercial which will affect your purchasing decision?
4) Other techniques
a. What do the expressions or body language of the characters reveal?
b. Is any information withheld from you? Are some details left out intentionally?
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1. Audience would usually look out for bright and colourful advertisement. Why is this so? This is because bright colours could attract the attention of audience. The different colours used to show the titles, slogans and etc. are to help readers/audience to differentiate the importance of a certain news. (Magazine). If there was a big red word "FATS", and a small violet word "fats", readers will definately read the bigger word. Brighter colours and the use of white spaces, can give elements more salience and the advertisements can more clearly focus on the brighter side of the advertisement or the advertisers/models inside the advertisements.
ReplyDelete2. As I had already mentioned in the example I gave in the previous questions, audience will first look at the main infomations, and the main infomations' fonts are usually much bigger than the font of the sub-points. The positioning of a person in the advertisement is also important. Eg. in a scary advertisement or rather a spooky advertisement, the positioning of the person is important as it could give the feeling to the audience that this advertisement is spooky. (The person may be hiding behind the pillar and etc.)The size of the titles and etc. may also use to emphasize on the importance too.
3. There is much dialogue in the advertisement for the 'Anything' and 'Whatever'. The advertisement started calmly. It looks peaceful. Suddenly, "BOOM!" the shouted. The cashier did not know what they want and giving them stuffs that they do not need and the both guys were angry. And in the M1 advertisement which was a hit quite many years ago, it has the element of humour inside. No matter how many times u heard, one will still find it funny. The advertisement may be funny and can attract many people to be in love with the advertisement. But what my group feels that, it is not realistic, if it is not realistic who will be persuaded to buy the product? Correct? The title and the slogans will be usually appear at the ending part. I tink this is because they want the audience to understnad what they are meaning in the advertisement and maybe for them to guess. The quality of the product or how the product may affect a person's life or will it be useful to one. Eg. the Mr Muscle, maybe it can clear the oil stain so so save time. Maybe this may persuade old people like my ahma etc who had no strentgh to scrub the oil stain standing there for 3 hours.
4. The body language of a character may show his/her mood and also show the person attitude. For example the "Anything" and "whatever" advertisement. They used body language to prove that they are pissed off by the shopkeeper. They had hand gestures showing that they are really angry and wanted to beat up the shopkeeper.
END. I am tired ;P
Group Name: Currently no name
Group Members: Yingxian
Zi Xuan
Mei Fang
Poh Fong
1.When looking at commercials or advertisements,audiences would surely look at the brightest slogan or words as such vibrant colors would surely capture their attention. Darker colors are usually more dull,create a tense atmosphere while brighter colors seems to represent more of the leisure kind of feeling.Hence,people can differentiate the seriousness of news or information.Brighter colors will form a larger contrast with the background and make it seem more outstanding, also in an advertisement filled with chunks of words,readers would certainly spot the brighter and larger ones first.
ReplyDelete2.Yes,things are not put there just for pure likings, there must be a reason for everything.The size of the font used is also important,if the word of the font is very small,it would not capture the attention of the readers and unless they are meticulous enough, i doubt they can even spot the words.Example, the most important information the publisher want to deliver to the readers would certainly not be placed at the bottom of the page, surely it would be at somewhere that readers can spot easily.
3.yes, actually, the main point of the commercial was emphasized in the dialogue between the shopkeeper and customer.The dialogue is interesting and keeps the viewers wanting to continue watching.The customer did not speak clearly what he wanted and in addition, the shopkeeper is kind of blur, hence making the commercial even more hilarious.the name of the product which is the drink was continuously mentioned and emphasized louder each time.in the beginning of the advertisement, the customer only repeatedly said "anything n whatever" if not for the explanation that they are actually canned drinks,no one would have guessed what they were trying to ask for.So,the only text at the end of the advertisement was the most vital and allows people to understand what the whole thing is about.It is a creative commercial as normally,text would appear throughout the commercial but for this it keeps the viewers in suspense and only revealed the "truth" in the end.The commercial itself is not exactly persuasive as it neither recommended the drink nor introduced the drink.It only let the public know of this drink but provided no specific details of the drink,hence making the viewers doubt the quality of the drink.
4.From the body language of the customer in the commercial,we can tell that he is very eager to get the drink,and was desperate to get it as he whacked the shopkeeper as he did not understand him.He got pissed off more and more each time the shopkeeper misunderstood him.this can be seen when the man's face seemed impatient and his voice became louder.Some information of the drink had been withheld intentionally for example the type of drink it is,the label and etc.Perhaps it is to let the viewers buy the drink and check it out themselves.
No group name
Ilham, Darren, Eloise, Sylvia
1) Colours are very important because people look out for colours. It's the colours that attract people to view your commercial. So, bright colours play a vital role in commercials. Normally, bright colours are used to express happiness while dull colours are used to express the seriousness in the commercial.
ReplyDelete2) Yes, the size does create a particular effect.
3) The dialogues are usually unique because it draws the viewer's attention to the commercial. If the dialogue isn't interesting, the viewers would not want to view the commercial as it doesn't draw their curiosity and interest. The title and the slogan usually appear at the end of the commercial so that the viewers will view the commercial until the end before they can fully understand what the commercial is trying to bring out to them. Such as some commercial slogans, the slogans actually have a hidden meaning within it.
4) Some details are actually left out intentionally so that the viewers will try to fish out more information from the net or from the commercial advertisers themselves. This arouses the viewer's interest and the viewer might end up buying what the commercial was showing.
Group: B
Vivian Ma (12)
Nurul Ain (14)
Ong Yue Yu (15)
Yin Jia Yi (20)
1) The colours of the video commercial are not very interesting but it represents and portrays a typical Indian restaurant in India. By looking at the background and main character of the video commercial the audience can instantly know where the location of the video commercial is. The walls and pictures on the wall behind the cashier are a combination of orange, yellow and some form of red. In actual fact, the company that the video commercial is advertising-M1, has a orange logo.
ReplyDelete2) There is an ornament beside the counter, most probably to decorate the place accordingly to the architecture of the shop. there are paintings and an ornament in the background, at the back of the counter, behind the idian man. this is most probably to show that the indian man is the main character of this commercial. To emphasis on the menu that was described to the caller, the camera was zoomed in on the food that the waiter was serving to another customer in the scene where the indian man was repeating the order of the caller, the scene was taken from somewhere where there are two beams at the side of the frame of the commercial. the text is in the middle of the background, with no distractions as to emphasis that that is the main point of the commercial
3) The whole m1 ad uses dialogue. It started has a very normal conversation of an order being made through a call. The main part is when the (indian man) asked for his address. The title and slogan will mostly appear at the end of the commercial because they want to give the viewers some suspense so they could get the meaning of the ad. The m1 commercial is very meaninful as they promoted their IDD calling plan in a very creative way. they used a call to india to express how you can call anyone from anywhere so freely, just as how the customer called the india restaurant to buy food. Other information like prices and special offers may affect how we look at the product
Done by:(grp H)
Shermin
Charmiane
Jin Ting
Shao Yang
This comment has been removed by the author.
ReplyDelete1)In the M1 indian restaurant video commercial, it is bright outside of the restaurant and shows the bustling streets, but in the restaurant, the atmosphere is dull in colour as the curtains were drawn and gave a mysterious atmosphere as India gives people a mysterious feeling too. Althought that, the restaurant was bustling with customers and the colour became brighter as its screen moved to the man at the cashier. It shows that the advertisement will be entertaining and not too serious.
ReplyDelete2)The position of the character is straight right in front of the frame of the video to show the facial espression, gestures of the character and the way he talk, clearly. It shows that the character was happy to recieve an order, but confused and angry after knowing it was a call from overseas. It is entertaining but not forgeting the main purpose of the commercial.
3)There is dialogue in the commercial and it is funny but engaging enough to catch audience's attention. The text is pretty easy to read as it is in a bright colour, but some words came and went in quite a flash so it might easy to read. The title and slogan usually appear at the front so that audience know what the commercial is about. It is not too persuasive as it did not emphasize too much on other advantages of the product. It advertise that using M1 will give you free IDD calls to 15 countries would affect their purchasing decision.
4)The body language and espression of the character may show the mood of the character. The prices of the product and the plan of the product and service were not specified.
Group F
Koh Jing Xuan
Claudia Choo
Er Hsian Cong
Bennett Tan
The colours are dark and serious in the commerical to depict the so-called seriousness in the Anything and Whatever commerical, when the whole scene looks peaceful, and then when the person asks for "Whatever" or "Anything", the shopkeeper is mystified, until he or she becomes violent and the commerical ends with the view of the drink. The whole commerical is serious at the end but has a funny twist. I think partly of the success of the commerical is that the can drinks are named "Anything" or "Whatever", and not some other random names. People would be attracted to the commecial and in turn be attracted to the drink, thus more people would buy the drink. Size is also mattered in how the shopkeeper looks smaller than the customer, showing who is in charge.
ReplyDeleteGroup H
Zenneth Lim Zen Wei
Candy Sam Xiu Huan
Wu Guoyi
Chua Siew Wen
1) The colours are bright in the M1 Restaurant commercial. It shows outside in the street where it is bright and sunny , then move to the indian man at the cashier. The bright colours show that the commerical would be a entertaining one , and not a commercial which is serious. If it is serious it would use more dull colours like maybe black and brown.
ReplyDelete2)The camera angle was on the cashier in the commercial . The commercial probably wants the audience to focus on the cashier's face expressions, and to show that the cashier got angry hearing the call was from overseas and is not a local order. If the camera angle was not on the cashier's face and on something else, all we can hear is the indian man talking and not sure what it is from, so the camera angle must be on the cashier's face.
3)The dialogue of the indian man is funny to catch the audience's attention. There are various ways to attract the audience, but this M1 commercial uses the funny dialogue approach . The slogan and title mostly appears at the end as if it appears at the starting, the audience would know what the commercial is about right away and do not need to continue watching it. At the end M1 shows that they can let their customers call to various countries like India, so if you want something there you can just call there at a not very high rate.
4)The body language and the expression showed the character's mood and such. The commercial kept the prices of product, plan, service, and warranty.
Group dont know what
Lim Wei Yang
Teo Hui Yuh
Brian Tee
limminhui
1) The colours of the video commercial are not very interesting but it represents and portrays a typical Indian restaurant in India. By looking at the background and main character of the video commercial the audience can instantly know where the location of the video commercial is. The walls and pictures on the wall behind the cashier are a combination of orange, yellow and some form of red. In actual fact, the company that the video commercial is advertising-M1, has a orange logo.
ReplyDelete2) There is an ornament beside the counter, most probably to decorate the place accordingly to the architecture of the shop. there are paintings and an ornament in the background, at the back of the counter, behind the idian man. this is most probably to show that the indian man is the main character of this commercial. To emphasis on the menu that was described to the caller, the camera was zoomed in on the food that the waiter was serving to another customer in the scene where the indian man was repeating the order of the caller, the scene was taken from somewhere where there are two beams at the side of the frame of the commercial. the text is in the middle of the background, with no distractions as to emphasis that that is the main point of the commercial
3) The whole m1 ad uses dialogue. It started has a very normal conversation of an order being made through a call. The main part is when the (indian man) asked for his address. The title and slogan will mostly appear at the end of the commercial because they want to give the viewers some suspense so they could get the meaning of the ad. The m1 commercial is very meaninful as they promoted their IDD calling plan in a very creative way. they used a call to india to express how you can call anyone from anywhere so freely, just as how the customer called the india restaurant to buy food. Other information like prices and special offers may affect how we look at the product.
4) The body language would be able to help the video to be more interesting and captivating. The way they talk would also help in the video. This is because we are suppose to listen to the advertisement by hearing what did the character talk. For example if they talk in a happy tone, we would know that the video is trying to show that it is happy. If the character drone on and on, we would know that the video is trying to tell us that it is sad.
Done by:(grp H)
Shermin
Charmiane
Jin Ting
Shao Yang
SCREWED
ReplyDeleteThis comercial is as far as concerened to make the consumer remeber the product. The advertisement was taken place in a shop with a stang of seriousness as teh person who is about to buy "anything" walks into the shop. As the person walks up to the shopkeeper ad said he wanted anything. It created a sense that he wanted to rob the store and started giving him everything he has uptill is shoe.The pperson therefore is tuens violent thinking that the shopkepper is joking with him then they advertise the product whatever top make the consumer remeber the commercial throguh the comedy and make the consumer curious wenouigh to try the product
I will probably buy the product only to try it but also I would just wait for my friends to try the drinks out first then actually buy the drink as to avoid wasting my money
Group D
Jeffery
Mabel
Onn Seng
Yun yee
1)The colours in the M1 advertisements are bright and colourful, which has created a happy mood. In the advertisement, the background is orange in colour which is also the background colour of the M1 symbol. The man is also in white, which is the same as the colour of the word ‘M1’. We also interpret it as 1 man (M1). The background colour and the colour of the man’s shirt is also the same colour as of the slogan.
ReplyDelete2)Yes, it will definitely achieve a particular effect. If the camera only shows half of the man’s face, it would be very weird. And also, if the positioning of the objects ect is in the wrong position, the whole video would seem weird and it will not attract viewers to watch at these advertisements.
3)There are dialogues in this advertisement, and they are quite funny and interesting. We thought that they were funny because of the man’s action which made it more comical. The dialogues are also easy to understand even though it was sometime difficult to catch what the man is saying (not racist!). Plus, the slogan also appeared at the end of the commercial and hence it explains and concludes what is happening previously in the commercial. In this case, the commercial is quite persuasive as it tells us that we are able randomly call people from other countries, even if it is a prank call.
4)The man’s expression and body language is very funny at times and they totally help with the funny effect of the commercial. There are information left out, like what the 15 countries are.
Group J:
Liew Yi Hang
Kong Chun Teck
Ng Hui Bing
Low Ciao Lu
Group E
ReplyDeleteJeffery
Mabel
Onn Seng
Yun Yee
-Sorry had a typo on group name
This comercial is as far as concerened to make the consumer remeber the product. The advertisement was taken place in a shop with a stang of seriousness as teh person who is about to buy "anything" walks into the shop. As the person walks up to the shopkeeper ad said he wanted anything. It created a sense that he wanted to rob the store and started giving him everything he has uptill is shoe.The pperson therefore is tuens violent thinking that the shopkepper is joking with him then they advertise the product whatever top make the consumer remeber the commercial throguh the comedy and make the consumer curious wenouigh to try the product
I will probably buy the product only to try it but also I would just wait for my friends to try the drinks out first then actually buy the drink as to avoid wasting my money
Group I : Lieon
ReplyDeleteClaudia Yip
Hui Yee
Chun Yee
1)The colours used in the M1 commercial are mostly dark and bold coloured, but there is a small part of the shop that is orange in colour.Just by looking at the background,the shop can be described as doing serious businness.
2)In the M1 commercial,the positioning of the actor ,which is the indian man is within the frame of the video.This is because if the video only shows half or part of the man's face or body,the audience would have a very difficult time trying to see what the actor is doing and his expression.If the actor's back is facing the audience,then how can the audience see what the actor is exactly doing.
In the end,it proparbly would not make any sense in promoting the advertisement.
3)In the M1 commercial,there is dialogue in the commercial.The dialogue between the actor and the person that the actor is talking to is quite engaging,fun and interesting.This type of commercial really attract many people' attention.
The title is prominently featuredat the end of the commercial and the text is quite easy to be read.The text can also be understand easily.The slogan usually appear at the end of the commercial or advertisement.It is because the advertiser want the audience to hold their suspense in what the commercial is actually promoting ,so that the audience would continue watching the commercial and would not think that the commercial is very boring as the background colours are very dull.
I think that this video commercial is persusive because the actor's action and how he speaks is very funny.I will buy the product because the funny commercial can persuade you into buying the products because it made you laugh so much that you like the product very much and feel like buying it.
There are other information that will affect my purchasing decision.The actor's actions is very funny and this commercial uses two different languages,english and indian.
4)The expressions of the actor reveal that he can be quite rude,but his actions can make him look hilarious in front of the audience.There are no details left out.