Examine the poster and post your answers to the following questions in the comments box. Remember to write your REAL NAME at the end of the comments.
1. What do you think are the equipments used to produce this poster?
2. What techniques are used to produce this poster? Elaborate on the following aspects:
a. Colour
b. Size
c. Creative Languaged. Others...
3. What is the purpose of this poster?
(What is this media trying to sell you?)
4. Who do think this poster is intended for?
(Which group of the population is this for and how do you know it is for them...)
5. What values do you think the poster is conveying?
(This is asking for your evaluation of the poster, whether the poster is effective. If it is/is not
effective, state your reasons? Is there any dangers when this poster is publicised to the
public? etc...)
1. I think the equipments used in this poster are cameras and computers.
ReplyDelete2. The two women dressed in red and white represents the chocolate and the white-skinned woman is the white chocolate-flavoured chocolate and the a-bit brown woman is the chocolate milk-flavoured chocolate. The slogan said "Double your pleasure" and it means that the company has produced another find of chocolate for us to enjoy.
3. I think this poster is trying to sell us the chocolates in the poster. The poster is also telling us that if we buy the chocolates, then we will have the things we want, just like what the man in between the women.
4. I think this poster is intended for men only. As in the poster, only the man got what he wants, not the women. His face also tells us that he is really enjoying the pleasure.
5. This poster will be effective on men but not really women. As when a woman see this poster, she may think that the creator of this poster is a sexist and treat women as slaves to men. She will think it that way is also because there is no woman in that poster getting what she wants. Therefore, this poster works well on men but not women.
Liew Zi Xuan (32) 2-2
This comment has been removed by the author.
ReplyDelete1. I think the equipment used are the camera, computer and the printer.
ReplyDelete2. The two women kissing the guy in the middle are dressed with the same colours as the wrappings of the 'Kinder Bueno' chocolate bar. Also, the skin complexions of the two women are different; one is dark, the other is light. Their skin complexions represent the white chocolate 'Kinder Bueno', and the chocolate milk flavoured 'Kinder Bueno'. The slogan on the poster, 'Double your Pleasure', shows that the company of Kinder Bueno has created another form of the chocolate bar to allow us to enjoy.
3. I think this poster is trying to sell us the chocolate bars shown in the poster. It also tells us that if we buy the chocolates, its like having the whole world.
4. I think this poster is for young children who like chocolates and parents who already have a family.
5. The poster is effective in conveying their message, but only to the men, not the women. If a woman sees this poster, she might think the creator of the poster is a sexist, and treats women as slaves. There might be riots in the city if the poster is publicised to the public.
Kong Chun Teck (30) 2-2
1) i think the equipments used to produce this poster are cameras for shooting the image, computers and photo-shop for adding the pictures into one.
ReplyDelete2)COLOUR-the colours used in the whole poster are mainly red and white, which are the main colours that makes up the packaging of kinder bueno chocolate.the two woman dressed in red and white are like each pack of kinder bueno chocolate of the two different flavors. the shirt is the packaging and the woman are the chocolates inside.the woman with fairer complexion is represents the milk flavored one while the woman with darker complexion is the original ones.SIZE- the first thing that we spot when we look at this poster is the 3 person, it is trying to depict the scene of what happens when we eat the chocolate. CREATIVE LANGUAGE-only words present in the advertisement is the slogan "DOUBLE YOUR PLEASURE", it means that originally, one kinder bueno chocolate can bring you pleasure but now together with the new milk flavoured one you will feel twice the pleasure as if there is two ladies kissing you.
3)the poster is trying to sell us the chocolates, by showing the benefits of eating the chocolate, you will get what you want, and feel the double pleasure.
4)i think the poster is intended for younger people as they would most likely prefer sweet stuff but not for middle aged people as its high sugar content would cause diet related disease which are harmful to their health.
5)i think this poster is not exactly successful in conveying its intended message as it would cause woman who saw this advertisement to feel insulted as the man get what they want after eating the chocolate while the woman are the ones waiting on the man.
Sylvia Gwee
Sylvia Gwee (17) 2-2
ReplyDelete1) I think the equipments used are cameras for shooting the image, computers and photo-shop for editing the photos.
ReplyDelete2) COLOUR - The colours used in the poster are mainly white and red as it is the colours of the packaging of the kinder bueno chocolate. The two women dressed in red and white are like the two different flavours of kinder bueno chocolate. The dresses that they wear are like the packaging and they are the chocolates inside. The “white” woman represents the white chocolate one as it is white. The “brown” woman represents the original ones as it is brown.
SIZE – The biggest thing in this poster is the 3 people. It is trying to depict the scene of what may happen when we eat the kinder bueno chocolate.
CREATIVE LANGUAGE – The slogan is the only words present in the advertisement. “DOUBLE YOUR PLEASURE” it means that one kinder bueno can bring you pleasure but now, there is a new flavour. Together, you will feel twice the pleasure.
3) The poster is trying to sell the chocolates, by showing the benefits of eating the chocolate and that you will get the double pleasure.
4) I think the poster is intended for teenagers and especially guys. As teenagers prefers sweet stuffs. And in the poster, the man got what he wants. His face also tells us that he is really enjoying the pleasure.
5) I think this poster is successful in conveying the intended message to the guys but not successful in conveying the intended message to the women as it would cause women to feel insulted as the man gets what he wants but the woman are like the slaves waiting on the man.
Claudia Choo (04) 2/2
1) I think the equipments used are cameras, a computer and a printer.
ReplyDelete2)Colour: The two women dressed in red and white represents the packaging of the product. The women with the white skin colour represents the white chocolate while the women with the dark brwon skin colour represents the original ones.
Size: The largest image is the 3 people. I think they are trying to depict what is going to happen when the person is about to eat it.
Creative language: The slogan, 'Double the pleasure' means that eating one of the kinder bueno would give you pleasure but if you eat the two of it, the pleasure would be increased by double.
3) I think the media is trying to sell the chocolates by showing the pleasure that we want to get after eating it.
4) I think this is intended for teenagers. Most of the teenagers have sweet tooth and the guy looked like a nerdy teenage boy that wants to have popular girls around him and he would only get it if he eat the kinder buenos.
5) This poster is only effectively conveying the message to the guys but not the women as they would get insulted that only the man gets what they wants and they were just nothing to them.
Ng Hui Bing (13)
1) Digital camera is use to take the picture. Computer is after that to edit the picture.
ReplyDelete2) colour: red and white is use to represent Kinder Bueno and Kinder Bueno White respectively.
size: the people are bigger. It means that the producer wants us to focus on the red and white.
creative language: the slogan tell us everything. By having a new product, we will have a greater pleasure than one product.
3)The poster wants to sell us the chocolates by focusing much the red and white.
4)The product is intended for teenagers. This type of chocolate have many sweet milk. Teenagers like sweet things more.
5) It is successful as it shows that we could get pleasure by eating the chocolate. In the other hand, this is a insultation towards woman. The man got two women at his side. It somehow shows that man can have anything, which means that man are powerful than woman, which is sexism.
Chia Chun Yee (25) 2-2
ReplyDelete1. I think the equipments uses are photoshop, computer for editing and adding the slogan and the high definition camera for taking the guy and the women.
ReplyDelete2. a) Both the woman, dressed in red and white and had a red and white hair band, which were the same color as the packaging of the chocolate, Kinder Bueno, they were advertising. The blond hair woman represents the new chocolate that they had just release while the dark tan woman represents the original one.
b) The first thing I notice is the word “pleasure” and the three people before noticing the rest of the details. I think that it is trying to tell us that the pleasure we will feel when we are eating the chocolate will be so great that it will be like a person gotten kiss by two pretty chicks.
c) The slogan for this advertisement is “Double your pleasure”. This means that in the beginning, you eat the original chocolate and feel happy but after eating the new one, your happiness double.
3. They are trying to tell everyone that they had a new kind of chocolate that is as nice as the original one and try to sell it.
4. I think the audiences are the teenagers to the adults but not those over forty years old as the advertisement use people around the age of twenties and the chocolate is bad for the elderly.
5. I think this advertisement is quite insulting as it only show that the man get what they want after they eat the chocolate while the women had to be the one waiting on the men, doing everything they want us to do.
Mei Fang(9)
2-2
1)Camera to take this picture, computer to edit the picture and lightings.
ReplyDelete2)a. Colour
The girls are wearing accessories and clothes that are relevant to the kinder bueno itself. The main colours of packaging of the kinder bueno are mainly red and white. The fair-skinned girl is wearing a red and white hair band, red earrings, and a red shirt and applying red lipstick. The dark-skinned girl is wearing a red and white hair band, white earrings, and a white singlet and applying red lipstick. The boy is also wearing a white shirt himself. Hence it can be seen that they are promoting the kinder bueno product.
b. Size
The size of the wordings is right, and the word ‘NEW’ is also big enough to tell the consumers that they have a new product – kinder bueno white.
c. Creative Language
They have used ‘double your pleasure’ to attract us to their new product – kinder bueno white. Before kinder bueno white was made, they only had kinder bueno, which is delicious. However now they had come out with kinder bueno white, which is also nice. Hence it will ‘double the pleasure’ of the consumers.
d. Others...
They have used a fair-skinned lady and a dark-skinned lady. These two girls are used to represent the flavouring of the chocolates. The fair-skinned lady represents the kinder bueno white and the dark-skinned lady represents the original kinder bueno.
3)It is to promote the kinder bueno, both the new original kinder bueno and kinder bueno white, to the public. It also shows that both kinder bueno are delicious as it ‘double your pleasure’ after having them.
4)I feel that this poster is intended for everybody, but mostly for teenagers, since they like sweet food such as chocolates a lot.
5)I think this poster is effective as it express the idea it wants to convey, which is that the two chocolates are nice to eat. However, there will be dangers when this poster is publicised to the public. It is like insulting the skin tone of the women, and this makes people feel that the designer is racist.
Low Ciao Lu (11)
ReplyDelete2-2
This comment has been removed by the author.
ReplyDelete1.I think that the equipment used to produce this advertisement is camera and computer.
ReplyDelete2.The colours used white and red. This is because the product, the kinder bueno, packaging, is red and white in colour. Thus the two women are dressed in red and white colour. The skin tone of the women is also different. The fairer one represents the white chocolate of the new product, and the darker woman represents dark chocolate. The slogan says “double your pleasure”. This tells us that the company had produced the other kind of chocolate that can be like the original one. Eating both of it you will get double happiness since people enjoy eating it. The first thing that is the focus is the 3 people in the poster. This is trying to depict the scene after eating it, as if there are 2 women kissing you.
3.This advertisement is trying to sell us their products the kinder Bueno chocolates. This is so as it shows the benefits of eating the chocolate, you will get double of the happiness that you are having now.
4.I think the targeted audience is the teenagers. This is because they will most probably eat the sweet stuffs. As the picture shows 3 youngsters, this tells us that the targeted audience is the youngsters. Otherwise, the advertiser can just put 3 elderly there to indicate that it is suitable for the elderly to consume.
5.I think this poster is successfully conveyed to the guys and not to the women. This will cause the ladies to be offended since only the guys get what they wanted and the ladies got to serve them like slaves.
Ong Yue Yu (15) 2-2
1. I think equipments used are computer which are used for photoshopping, editing. It also includes camera and printer.
ReplyDelete2.a) Colour: The colour they used are black and white. The darker colour in person saying that the chocolate is also in darker colour. The fairer one saying that the chocolate is white. Not just the skin colour but their hair colour. The fairer one had blonde hair which is lighter and near to the colour of the white kinder bueno.The hair of the darker one had darker hair which has colour of the normal kinder bueno.
The hairband and shirts they wore are also the brand's colour like red and white. The wrapper in white and the bottom of the wrapper were red.
Size: The size of the words 'Double your pleasure' is the biggest font of the words in the poster. It is trying to tells us that now there are two different types of kinder bueno for us to choose, like one more choice for consumer. This also encourages the people who looked at the advertisements to try the new flavour. This allows consumers to buy both the kinder bueno trying to compare them, having a comparision.
Creative Language: 'Double your pleasure' means that eat one to have pleasure but to have more pleasure, try the both. So this link back to the size part trying to ask consumer to buy both the kinder bueno to try so they can earn more money.
3.This poster is trying to advertise about the new white kinder bueno but at the same time also advertises the normal kinder bueno.
4. This is meant for teengaers as the advertisements includes people about our age. The kinder bueno is also sugary food which will attract the young. Teenagers now also fall in love easily like the poster show. So they are trying to depict that maybe the teenagers may fall in love with kinder bueno eaier also.
5. I think it is successful as it clearly depicts about the chocolates they are trying to say. Like the two girls kissing the guy. the girls are like chocolate. They also look sweet, tring to say that the chocolate has a chocolaty taste.
1) I think the equipments used are camera and computer
ReplyDelete2) The color used are red and white just like the packaging of the product.The two women are also dressed in red and white. The skin tone of the women is also different. The fairer one represents the white chocolate which is the new product, and the darker woman represents dark chocolate. The slogan is “double your pleasure”. This tells us that the company had produced the other kind of chocolate that can be like the original one. Eating both of it you will get double pleasure since people enjoy eating it. The focus is the 3 people in the poster. They are trying to depict the pleasure after eating it, like the pleasure of 2 women kissing you.
3) This poster is trying to advertise the new kinder bueno and at the same time advertise the original flavor.
4) This poster is intended for teenagers. The poster include people around our age which shows that this poster is for us.
5) I think that this poster is successful. It shows the same pleasure of eating the kinder bueno to being kiss by two girl.
Name: Mabel Koh Xiu Huan(8)
Class:2-2
1)Camera-to take the image
ReplyDeleteComputer-to edit the image
2)A. Colour:
The girls in the image are wearing clothes and accessories which matches the kinder bueno wrapping. The main colours of the wrapping are red and white. The fair-skinned girl seems to be wearing a red blouse, red earrings and a red and white hairband. The dark-skinned girl is wearing a white singlet, white earrings and a red and white hairband as well. The guy is also wearing a white shirt. This shows that they are promoting the product.
B. Size:
The size of the words fit the image and the word ‘NEW’ is placed directly above their newest product, which is the kinder bueno white.
C. Creative Language:
They have used the phrase ‘double your pleasure’ to introduce their new product. Before this, they only had the original kinder bueno, which was tasty. But now, they have the kinder bueno white which shows that they not only have one, but two delicious chocolates which can double the pleasure of the consumers.
3)The purpose of this poster is to promote the kinder bueno white as well as their original kinder bueno. Buying both kinder Buenos can double the pleasure.
4)This poster is intended for everyone, especially people who love to eat chocolate.
5)I think that this poster is effective for guys as they can have whatever they want after eating the kinder Buenos. But at the same time, not exactly successful as it is trying to show that the women are the ones waiting on the men.
NURUL AIN BATRISYIA
(14)
2-2
1)I think that the equipments used to produce this poster is the camera for the taking of pictures, the computer and photoshop for the editing the pictures.
ReplyDelete2)The techniques used to produce this poster are:
The colours of the shirts and hairband of the two girls in the poster are in the colour of the wrapper of the kinder bueno.This will make people think that they like kinder bueno very much as what they wear shows people that they are crazy about the kinder bueno.The two girls are trying to promote that kinder bueno is delicious.
The biggest words of all the words in the poster is the word'pleasure'which means enjoyment or satisfaction .The word is made very big is because that is the main point of the poster.The poster is trying to promote that you will enjoy the taste of kinder bueno when you try it and will feel satisfied.Also the word'NEW'is in capital letters and it is placed just above the newest kinder bueno.
The creative language used is the'DOUBLE your pleasure'phrase.The word 'DOUBLE' is in capital letters.It is trying to convey to the audience that the kinder bueno would double the amount of satisfication and enjoyment.
3)The purpose of this media is to promote kinder bueno to the public and attract people to buy and try it.
4)I think that the poster is intended for men and people who like chocolates, especially teenagers.As most men would want to be kiss by women whom they love or like.This poster shows that when man have kinder bueno, women would come to him and kiss him.The man in the poster seem to be enjoying the kiss from the girls.As most of the teenagers in Singapore like to eat sweet things,especially sweets and chocolate,they might be attracted to kinder bueno when they see the poster, so they will buy the kinder bueno.
I think that what the poster is trying to convey is quite insulting to the women.It is because the poster shows that only men get what they want when they eat kinder bueno, but not the women.So , there might be a possiblity that the women would go and complain to the company about them being sexists.
Chai Hui Yee(2)
1)I think that the equipments used to produce this poster is the camera for the taking of pictures, the computer and photo shop for the editing of the pictures.
ReplyDeleteThe colours of the shirts and hairband of the two girls in the poster are the same colour as the package of the kinder bueno.This will make people think that they like kinder bueno very much as what they wear shows people that they are crazy about kinder bueno.The two girls are trying to promote that kinder bueno is delicious.
The biggest words of all the words in the poster is the word 'pleasure'which means enjoyment or satisfaction .The word is made very big is because that is the main point of the poster.The poster is trying to promote that you will enjoy the taste of kinder bueno when you try it and will feel satisfied.Also the word 'NEW'is in capital letters and it is placed just above the newest kinder bueno.
The creative language used is the 'DOUBLE your pleasure'phrase.The word 'DOUBLE' is in capital letters.It is trying to convey to the audience that the kinder bueno would double the amount of satisfication and enjoyment.
3)The purpose of this media is to promote kinder bueno to the public and attract people to buy and try it.
4)I think that the poster is intended for men and people who like chocolates, especially teenagers.As most men would want to be kiss by women whom they love or like.This poster shows that when man have kinder bueno, women would come to him and kiss him.The man in the poster seem to be enjoying the kiss from the girls.As most of the teenagers in Singapore like to eat sweet things,especially sweets and chocolate,they might be attracted to kinder bueno when they see the poster, so they will buy the kinder bueno.
I think that what the poster is trying to convey is quite insulting to the women.It is because the poster shows that only men get what they want when they eat kinder bueno, but not the women.So , there might be a possiblity that the women would go and complain to the company about them being sexists.
I think the equipments used in this poster are cameras, computers and maybe some other gadgets.
ReplyDelete2. The two women dressed in red and white represents the chocolate. The white girl is the white chocolate and the brown girl is the milk chocolate. The slogan,"Double your pleasure", means that the company has now created a new kind of chocolate that we would like, increasing our pleasure caused by the previous chocolate.
3. I think this poster is trying to want us to buy the chocolates. It means that if we buy the chocolate, we would be happy with both of them like the man in the poster, who is happy with two women with him.
4. This poster is intended for everyone, but more for children and adults. The man in the poster is not a child, and he gets to have what he wants, so that's why the poster might also be for adults. It is intended for children too as the colours are very bright and it attracts small kiddies to buy the chocolate.
5. This poster will be effective on men but not really on women. As when a woman see this poster, she may think that the creator of this poster is a sexist and treat women as slaves to men. She will think it that way is also because there is no woman in that poster getting what she wants. Therefore, this poster works well on men but not women.
Lim Wei Yang(33) 2-2
1. Camera, photoshop, computers, camera stands.
ReplyDelete2a. The girls that are kissing the guy are wearing white and red, which matches the colour of the packaging of Kinder Bueno. The background is white as the are focusing on promoting Kinder Bueno white in this poster. The girl that is fairer may represent the White Kinder Bueno and the tan one may represent the normal Kinder Bueno.
b. The words 'double' and 'pleasure' are both enlarged. Double is enlarged as it is to promote the point that there are now double the flavours of the product. Pleasure is so that they can prove the point that eating this product is pleasurable.
c. They used the words 'Double your pleasure' and it means that like the girls kissing the guy, you can feel the pleasure of that by eating both the flavours of the product.
3. The purpose of this poster is to sell the product, Kinder Bueno.
4. This poster is intended most likely for men. As the poster shows a picture of two girls kissing a guy holding two different flavours of the product. It probably is trying to say that eating the product is as pleasurable as having their company or even, that the product attracts the women.
5. To me, this poster is not effective as it is meant for adult males only. This poster may offend some women as it shows that women succumb to just attractiveness of some chocolate.
Eloise :D
1. What do you think are the equipments used to produce this poster?
ReplyDeleteI think the equipments used to produce this poster is camera,computer(photoshop)
2. What techniques are used to produce this poster? Elaborate on the following aspects:
a. Colour
The entire colour scheme of the whole poster is red and white, thich is the colour of the kinder bueno wrapper.
b. Size
The size of the words are just big enough to catch audiences attention and the kinder bueno is purposely enlarged as well as the
c. Creative Language
The word double is puropsely enlarged to produce the effect that eating the new kinder bueno will give you twice the satisfaction and pleasure of the old one.
3. What is the purpose of this poster?
(What is this media trying to sell you?)
The purpose of this media is to advertise the new kinder bueno.
4. Who do think this poster is intended for?
(Which group of the population is this for and how do you know it is for them...)
This poster is intended for men as the two women kissing the man in the middle would catch their attention but it would not appeal to women as much.
5. What values do you think the poster is conveying?
(This is asking for your evaluation of the poster, whether the poster is effective. If it is/is not
effective, state your reasons? Is there any dangers when this poster is publicised to the
public? etc...)
I think this poster will be quite effective on men but not as effective on women and i think the company that produced this poster may be reported for being sexists as the poster shows the two women waiting on the man.
Wu Guoyi (38) 2/2
1. What do you think are the equipments used to produce this poster?
ReplyDeleteComputer. camera. photoshop software. Models.
2. What techniques are used to produce this poster? Elaborate on the following aspects:
a. The white kinder bueno is on the side where the white women stands and the chocolate kinder bueno is where the brown women stands. the background is sky blue which gives us a calming scene.
b. the largest word in the poster is pleasure and it emphasizes that if you eat kinder bueno, you will have more pleasure.
c.the word 'double the pleasure' and the kinder bueno on top tells the viewer that once you eat both then u will have the pleasure of both sides like how u can have two girls kissing you at one time.
d. all of the models are wearing the same colours white and red which somehow relates them to the kinder buenos.
3. What is the purpose of this poster?
when u eat kinder bueno u will have pleasure but when you eat two different kinder buenos you will have more pleasure, double the pleasure.
4. Who do think this poster is intended for?
guys because this poster is about girls kissing guys so if a guy ones to be kissed then he might really believes this poster and purchase this product.
5. What values do you think the poster is conveying?
i think this poster does not really target the whole of its audiences, teenagers as it only shows the pleasure which the guys have when eating but did not show the pleasure which the girls will have.
teohuiyuh (18) 2-2
1. What do you think are the equipments used to produce this poster?
ReplyDeletecamera, photoshop software, computer
2. What techniques are used to produce this poster? Elaborate on the following aspects:
a. They use red and white as these colours contrast each other.
b. they picture of the guy getting kissed by two girls is bigger as it shows the pleasure he getting from both eating kinder bueno and also getting kissed by the two girls.
c. Double your pleasure. this means that you will receive double the amount of pleasure than eating the old one.
3. What is the purpose of this poster?
This is to sell the product, kinder bueno.
4. Who do think this poster is intended for?
i think that it is for guys. i say this because it shows a guy getting kissed by two girls and i believe that once guys see this advertisement, they will think that after they eat kinder bueno, they will get kissed by two girls so will definitely buy it.
5. What values do you think the poster is conveying?
i think that this advertisements will be a success as many people will buy it as they will want more pleasure.
The equipment used in the photo is the camera for taking the photos and Adobe Photoshop is also used for editing the photos.
ReplyDeleteThe colour is used as both a white and tanned woman is seen both kissing the man, implying that he has the best of both worlds. The size also shows about the words, in which the words "Double with pleasure" This also applies with creatve language as it implies that Kinder Bueno has the bast of two sides and is very good.
3) I think this message is implying to the people, especially to the men.
4) It is meant for the general public.
5) I think that this poster can be sexist to some parts of the world as some women may complain as they are bias to them.
Zenneth Lim Zen Wei (40)
1. Photoshop, digital camera and computer
ReplyDelete2. The colour used for the poster is the colours of the packaging of the Kinder Bueno. The woman with the darker complexion represent the chocolate Kinder Bueno and the woman with the fairer complexion represents the newly introduced flavour of the Kinder Bueno, milk chocolate.
The word "Pleasure" is big and shows that the two kinds of Kinder Bueno are equally good and taste nice.
"Double your pleasure" It shows that the new flavour of the Kinder Beuno, double the pleasure to eat.
3. It is trying to sell the Kinder Beuno to the audience.
4. It is intended for the public.
5. I think the poster is effective. As it promotes the new flavoured Kinder Beuno and ensure that they taste equally nice. However it will give guys who show the poster a wrong concept that when they buy the Kinder Beuno, they will get kisses from the girls.
Koh Jing Xuan (7)
1. Computer, camera, and photoshop.
ReplyDelete2. The girl with a darker complexion represents the milk chocolate flavoured Kinder Beuno while the girl with a whiter complexion represents the white chocolate flavoured Kinder Beuno. The slogan was written "double your pleasure", it means a new flavour has been created for consumers to enjoy both, thus it stated double the pleasure.
3. This poster is trying to sell their new product, the white chocolate flavoured Kinder Beuno.
4. I think this poster is intended for the public but particularly the whites. As the white girl represents the new Kinder Beuno and her country. Since she was used for this advertisement, the whites would be delighted to know that the new white chocolate representes them. It was like a form of fairness for the whites.
5.I think this poster is conveying a message about its new flavour of Kinder Beuno and it will not be as effective, I think this poster will be effective for guys because this poster portrays the guy having the pleasure while the girls giving him the pleasure.
Charmiane Khor (3)
1. What do you think are the equipments used to produce this poster?
ReplyDeleteEquipments used include technology like computers, graphics/ photo editing/manipulation program like photoshop or GIMP, Greenscreens to chroma-key out the models, The models, and of course, the product. There are also things like the clothes and accessories that the models are wearing.
2. What techniques are used to produce this poster? Elaborate on the following aspects:
a. Colour
Colour schemes are widely used in this picture. As you can see, the colour of the guy’s shirt, both the girls/ladies’ headbands and dresses, match the colour scheme of Kinder Bueno’s packaging. The skin colour of both of the lady models are also put into play with, being the Caucasian lady representing the white chocolate which is the new product as her skin colour is albino white. While the lady model on our left who has a darker skin colour represents the existing product of Kinder Bueno, which is milk chocolate, and similarly, her skin colour matches and represents the colour of the chocolate. Their hairbands, earrings and dresses also match the colour scheme of red-orange and white. The guy in the middle also similarly has the colour scheme of white and a hint of grey in the packaging of Kinder Bueno’s product. The guy also holds the two products of Kinder Bueno, which points the white chocolate to the Caucasian lady model who has light toned skin and the dark/milk chocolate to the lady model who has dark toned skin. The font colour used for the words “double your pleasure” also has been put in red and white.
b. Size
Font size of the poster is quite obvious. Double is in small fonts but it is in caps, showing that is almost equally emphasized as the word, pleasure which is in a bigger font size. Both the lady models seem to be identical in their height, and size. This may mean that both the girls(or chocolate products) are of equally good quality and size. The guy is obviously taller because the public impression is that most guys are taller than girls. Other than that, not many words or concept of size is used.
c. Creative Language
Since not many words are used in this poster/advertisement, the use of creative language cannot be put into use majorly. The word “new” simply indicates that the Kinder Bueno white is a new product. “Double your pleasure” indicates that with another new Kinder Bueno product, the pleasure is “doubled” as the present and only product of Kinder Bueno chocolate wafer bars has now another new one, being the white chocolate. From this, both products are taken as “pleasures”, and translated into the adequately good looking girls. To guys at his(the guy model’s) age, getting kissed by a girl is considered as “pleasure” and it just feels good to have it. This gives us the impression that the products are good and people would want to have it and enjoy it, like how the guy enjoys the kisses of the lady models. The expression of the guys face looks somewhat in between surprised, happy, and maybe dumbfounded as he finds himself in the embrace of the two girls, and the poster maker might want us to feel that kind of feeling – overjoyed, happy, and wanting more after consuming the product that the poster is trying to sell, being the Kinder Bueno chocolate. The chocolate product that the guy is holding might also mean another thing. Maybe because the guy has the chocolate, that’s why he gets the kisses of the girls? This might mean that the chocolate is of a good quality as the girls would be willing to kiss the guy in order to get the chocolate that the guy is holding.
d. Others...
A little racism is put into play as the maker of this poster/advertisement made use of the girl/lady models’ skin colours. This might put a bad impression on people. The use of gender difference is also used as the guy in the poster is being portrayed as somewhat flirtatious, being kissed by both of the girls and calling it pleasure.
3. What is the purpose of this poster?
ReplyDelete(What is this media trying to sell you?)
It is trying to show that the Kinder Bueno chocolates are of some good quality as after consuming the chocolate, we would have that guy’s facial expression, happy and overjoyed, maybe surprised at the good quality of the chocolate. Like mentioned earlier, this might mean that the chocolate is of a good quality as the girls would be willing to kiss the guy in order to get the chocolate that the guy is holding. It is also trying to prove that the chocolates are classified as pleasures and it gives you a good feeling after buying and consuming it.
4. Who do think this poster is intended for?
(Which group of the population is this for and how do you know it is for them...)
The poster is mainly intended for the young and old – but mainly the teenagers and young adults like us as we are exposed to gender and race differences in our society. We might also perceive the poster’s “hidden meaning” more easily and quickly rather than an adult only saying, “There’s a new Kinder Bueno product, buy it.” Besides, the models used are young adults and could indicate that the products are for young and trendy people, people like us who experience a lot of different things which are a part of growing up.
5. What values do you think the poster is conveying?
(This is asking for your evaluation of the poster, whether the poster is effective. If it is/is not
effective, state your reasons? Is there any dangers when this poster is publicised to the
public? etc...)
I think that the poster is superficially effective as it has reached the main purpose of promoting the new product and the good quality of the new and old product. However, racism and gender issues might be brought up concerning this poster as in sense, it was wrongly used.
Jiayi(20) 2-2
(the above comment is also from me, posted into two comments as it is too long.)
1. What do you think are the equipments used to produce this poster?
ReplyDeleteElectronic equipments like computers, cameras,
2. What techniques are used to produce this poster? Elaborate on the following aspects:
a. Colour
b. Size
c. Creative Language
d. Others...
The colour corresponds to that of the mascot colour of that of the brand, kinder bueno. This would influence people’s thought through the use of subliminal messages. The image of the man getting pleasure from just owning the snack is the biggest image as it is to make people think that owning it would give you untold pleasures. By saying ‘double your pleasure’, it makes people think that kinder bueno would make their life better in a lot of ways. Again, this is a form of subliminal message.
3. What is the purpose of this poster?
(What is this media trying to sell you?)
It is trying to make us buy its product.
4. Who do think this poster is intended for?
(Which group of the population is this for and how do you know it is for them...)
The poster should be made in mind for the teenagers as they would better relate to such images and thus decide to buy the peoduct.
5. What values do you think the poster is conveying?
(This is asking for your evaluation of the poster, whether the poster is effective. If it is/is not
effective, state your reasons? Is there any dangers when this poster is publicised to the
public? etc...)
The poster would be relatively effective as it would influence a certain group of people to buy it.
1) camera, computers
ReplyDelete2) The colours are bright and it shows happiness, The language is also creative as it says "double your pleasure" and it means that when you eat the chocolate, your pleasure will be doubled. In the poster, it shows two girls kissing a guy. And it is an example of doubling the guy's pleasure.
3) The media is trying to sell us the chocolate.
4) It is meant for anyone that likes to try new things and also for chocolate lovers. But it is mainly for everyone.
5) The poster might be effective as it is quite attractive and it catches people's eye easily.
1) Cameras, computers, editing applications
ReplyDelete2) The colours are those of brighter sort, which catches more attention. It says "double pleasure" inside. It could mean 2 kiss = 2 kinda bueno. The 2 girls are wearing the wrapper of the chocolate and also of different skin colours. This could be trying to show the 2 different flavours of chocolates.
3) I think the poster is trying to promote the chocolate bar. And it does show by attracting guys in thinking that they would get kisses with these chocolates.
4) I think the poster is intended for people from 16 - 24. The people in the photo are young adults or adults.
5) I think this poster has many dirty thoughts in it. The message they're trying to convey is unhealthy to the public. They wish people would think dirty and get these chocolates and start doing things that they should not do.
Brian Tee (36) 2-2
1)Camera, Computer, Photoshop
ReplyDelete2) The two women are dressed in the same colour as the wrapper of the chocolate. They also have different skin-coloured women advertising for them. The two women's skin colour are the same of that of the chocolate bar.
3)They are definitely trying to sell us the chocolate they are advertising.
4)This advertisement is intended for everybody as the advertiser would want to profit more from all age groups. But I think it is especailly for those who are attracted to girls.
5)This advertisement would not really be effective on women as they would think that the poster is saying that women are just intruments for men's pleasure when they see 'double your pleasure'.
Bennett Tan(35)
1)Camera for the photoshoot and computer for editing
ReplyDelete2)a. Colour
The girls are wearing accessories and clothes with colours similar to the packaging. The colours of packaging of the kinder bueno are red and white. The celebrities were wearing those colours like the fair skin girl is wearing red shirt and red and white hair band.
b. Size
The size of the wordings, the word new is the biggest to show others that it is the newest formula or flavour and it would attract eager costumers to buy and try it.
c. Creative Language
They have used ‘double your pleasure' as they now have another product and they believe that costumers will now have two different enjoyments.
d. Others...
They use of people of different skin colour is used to represent the different products.
3)It is to promote the snack.
4)I feel that this poster is intended for mainly people ageing from young kids to adults.
5)I think this poster is effective as they were able to tell us about the product and attract us to buy it through the different aspects of advertisements like celebrity endorsement. However, it might not be really healthy for little kids as they might be too creative to think differently thus teaching them the wrong things.
Name: Soh Yun Yee(16)
1)Digital camera for filming and computer, photoshop or any programmes or software for editing it. The models, the product(Kinder Bueno chocolate)and clothes and accessories that the models are wearing.
ReplyDelete2)Colour schemes are widely used in this poster as the colour of the two lady models’ dress and headbands match the colour scheme of the Kinder Bueno packaging. The Caucasian lady has fair white skin so it matches the colour scheme as she represents the new white Kinder Bueno product. The other lady model on the left has a darker skin colour which matches the colour scheme of the original Kinder Bueno product which is in a hazelnut colour. The dresses and headbands of the two ladies also match the colour scheme of red and white as the Kinder Bueno packaging. The guy also holds the two Kinder Bueno products and points the white Kinder Bueno to the white Caucasian lady model and the hazelnut Kinder Bueno to the dark skin lady model. The colour of the slogan “DOUBLE your pleasure” is also red and white that matches the colour scheme. Both the white and dark skin lady models are kissing the man, so it is implying that he has the best of both worlds.
The font of “double” is in capital letters and thus emphasises on the word. It shows that you can enjoy more and double now with the two different Kinder Bueno flavours. This also applies with creative language as the slogan and image implies that Kinder Bueno has the best of two sides and is very good. The size of “pleasure” is the biggest and thus shows that you will enjoy it when you eat Kinder Bueno as there are now two flavours and it is delicious. The size of the word “NEW” is the big and contrasting in yellow and red to show others that it is the newest formula or flavour and it would attract eager costumers to buy and try it.
3) It is trying to make us buy its new product, Kinder Bueno White and the original Hazelnut flavour Kinder Bueno.
4)The poster is intended mainly for everyone, especially teenagers and young adults. It is meant for those who likes to try out new things and also for chocolate lovers. It also could be meant for the caucasians as the white girl not only represents the new Kinder Bueno, but her her country too, as since she was used for this advertisement, the whites would be interested and delighted to know that the new white chocolate representes them, and therefore they would buy it.
5)I think that the poster is effective as it has reached the main purpose of promoting the new product and the good quality of the new and old product. However, racism and gender issues might be brought up concerning this poster as it shows contrast between the black and white in this poster.
Candy Sam (1) 2-2
1. What do you think are the equipments used to produce this poster?
ReplyDelete-camera
-Photoshop
2. What techniques are used to produce this poster? Elaborate on the following aspects:
a. Colour
The white background is to show that how the product brightens ur life. And with a colourful pakage of the product, it stands out in the white background
b. Size
The product takes 1/5th of the poster and it is consider a big portion for a small product. This will lead the customer into believing that it has more than just food.
c. Creative Language
The slogan is attracting in a sense that it shows what the customers want- Best Of both world
3. What is the purpose of this poster?
(What is this media trying to sell you?)
Its trying to make us buy this product
4. Who do think this poster is intended for?
(Which group of the population is this for and how do you know it is for them...)
Its for the children. As children loves sweet stuff and they often skip meals for this because they think that eating that will make them feel energetic.
5. What values do you think the poster is conveying?
(This is asking for your evaluation of the poster, whether the poster is effective. If it is/is not
effective, state your reasons? Is there any dangers when this poster is publicised to the
public? etc...)
I believe there is a problem amongst the religious group as the colours of the product explicitly shows the skin colour of the 2 models.
Tjhi Tjung Lieon (37) 2-2
1.) I think that the equipments used for this poster are camera ( taking photo )and photoshop ( editing of photo ).
ReplyDelete2.) The main colours of this poster are red and white, which is similar to the colour of the wrapper of the product. There are two women in the poster . One is fair skin and the other is tanned skin . The fair skin woman probably means white chocolate while the tanned skin one means dark chocolate. The quote " double your pleasure " is very tempting as everyone likes pleasure and no one can resist double of it.
3.) The purpose of this poster is to promote the product and attract people to buy it.
4.) I think this poster is intended for men as the person having double pleasure in the poster is a man . If a woman was to see this poster , she would probably feel that woman are inferior to man as man is the one having double pleasure but not the women.
5.) I think that women would think that the creator of this poster is a sexist and not buy this product
Darren Ong (34) 2-2
ReplyDelete1. Cameras-> to take the picture of the photo.
ReplyDeletePhotoshop -> to edit the photo
Computer -> to operate the photoshop editing software.
2. The two main colours are red and white. They are the colours of the product. The colours are seen on the headbands that the two women are wearing. This is to allow the audiences to remember the colours and allow them to know and remember the product that they are trying to sell. They two colours are seen, the shirt that the man in the middle of the picture and the dresses that both ladies are wearing.
The skin colour of both ladies also to attract more audiences to the products. The tanned lady represents the darker colour chocolate kinder bueno. The whiter skin colour lady represents the white colour kinder beuno. This is because of the skin colour of the ladies. In the advertisement, it is obvious that the producer wants to show us that each lady represents a "kinder beuno". This is because, the white kinder beuno is just located above the white lady, while the darker coloured kinder beuno is above the tanned lady.
The colour of the background also helps in attracting the audience. The background looks quite plain so it is able to show the information that the producer is trying to show the audience. It would be clearer then.
Kissing is a pleasure. The producer is trying to use the kissing pleasure to show the audience how good and how much pleasure indulging the kinder beuno would have. The kissing thing in the picture helps to indicate and also a form of scale to show how pleased would they get when they would eat the kinder beuno. Although it is kind of exaggerating, it still helps to attract more audiences.
The words are big. And the font that the producer had used is able to attract the audiences since it is attractive.
3.This advertisement is trying to show that the product that they are selling, kinder beuno, is very tasty and it would please people by just its taste. This poster si trying to attract people to the product so they would buy them. The producer would then earn profits.
4. Most Teenagers like us would be likely being attracted to the advertisement. We have reached our sensitive age. Love and stuffs would then happen. We teenagers also like to eat snacks. Judging the ability that the advertisement would be able to attract people, I think most likely there would be a lot of teenagers who would be attracted by the advertisement. Therefore, most customers would be teenagers.
There would be adults who would be buying this product. Some non-married male would buy this product and give this product as a form of present to their girlfriends. Some couples would also be attracted to buy the product.
5. This advertisement is an effective advertisement as it would be able to attract a lot of people to buy it. However, problems like sexism and racism would be raised up. Some children might be wrongly educated. Many children might think that this is an obseen picture.
Shaoyang (39)2-2
1) i think that the equipments used in this poster is camera, to take photos, the computer and the photoshop software.
ReplyDelete2) red and white are the colour scheme of the wrapping of the kinda bueno chocolate, thus, using that colour scheme on the advertisement would lead the people to think about kinda bueno even more. furthermore, red and white are contrasting colours, thus it attracts more attention.
among all the words that are written on the poster, PLEASURE is written the biggest. it is most likely to emphasis on the pleasure that the chocolate will bring you. the word "new" is also quite big, to show their new product, the white chocolate kinda bueno.
the word double the pleasure depicts the two kinda beuno flavors very well. as there are two flavors of kinda beuno, double
3) the purpose of the advertisement is to promote the chocolate product, kinda bueno to the audience.
4) i think that this advertisement is meant for the people from the older generation, like the adults and teenagers. this advertisement is not suitable for the children because there are more mature stuff such as kissing, etc. as the teenagers proceed on to an older stage of development, they like to either enjoy or study. this product will be able to let them enjoy "double the pleasure". and for those who study, like the guy in the advertisement, this is a way for them to enjoy whikle study as kinda bueno is a snack, very convenient. thus, they can snack while studying.
5) i think that this is not a really effective advertisement, many people may interpret this advertisement wrongly, it also teach stuff that are not suitable for the children until they grow more mature. racism and sexism is also a problem in this advertisement.
yip shermin (22) 2-2
1.I think that the equipments used are cameras,computers and soft wares such as photo shop.
ReplyDelete2.The main colours used are red and white,similar to the colours of the 'kinder bueno' packaging.The two woman are also dressed in red and white.The woman with fairer skin tone represents the white chocolate flavor and the woman with the darker skin tone represents the milk chocolate flavor.
The three people in the picture takes up a big space in the poster and they show what will happen when we eat the chocolate.
The words 'Double the pleasure' tell us that by eating the chocolates,we will feel the pleasure.As there are two flavours,the pleasure will be doubled and people will enjoy it even more.
3.The purpose is to advertise the chocolates and to attract people to buy them.
4.The poster is intended for children and teenagers as they are more likely to buy chocolates.
5.Yes,I think that it is effective.However,racism issues might occur.
Chua Siew Wen (5) 2-2